‘Outbreak’ is a coffee table book that visually entails the metaphoric symbolization of society’s hold on what is acceptable and what is not.
The initial concept behind the images is to reiterate the idea of societies’ social constraints – the act of freedom isn’t apparent nowadays and the pressure to fit into stereotypes is far too common. This book photographically looks at the idea of freedom – each model has their own story to tell and each image is personal to them. The designer worked closely with the models to portray what they thought was appropriate – and being able to do this gave her the opportunity to create images with very different dynamics.
The ambiguous nature of the book means that any assumption can be made in relation to the context – however you interpret the images, the outcome will be personal to your experience with self-discovery and the idea of freedom.
The concept of being metaphorically trapped may or may not apply to you or your life, but it is important to understand that others do feel this way. To feel comfortable in your own skin is a basic human right that some people feel deprived of, and this shouldn’t be the case. This book tries to artistically and conceptually address these issues that we face in today’s society.
MAKEUP + HAIR / PHOTOGRAPPHY / EDITING : ANNA FIELD /
MODELS: MIKE BROWN / ADAM POWNEY / KATY TYLER / ELLIE DARWIN