CHARLEE BAXTER /
Network beauty, is an app for smartphones which was created for the artist’s final major project. It was designed to be dedicated to educating and guiding beauty consumers into making correct beauty purchases.
Baxter’s interest in digital and influential marketing, paired with her passion for social media and blogging enabled her to create an innovative platform for consumers to access global information in one place.
The app is currently in its testing stage, but plans to hold a full UK product directory once launched, which offers information such as ingredients and application tips, along with advice from beauty experts in the form of interviews and videos. The idea is to create a more ethical, usable hub for on-the-go beauty consumers.
CREATIVE DIRECTION / CONCEPT : CHARLEE BAXTER