Mad about Monogram

"To this day, the luggage of Louis Vuitton remains a symbol of the classic sophistication in French design."

Words: Monica Puttock @m.puttock

Images: Natalie Vest-Jones @natalievestjones

Dior, Fendi, Louis Vuitton, Gucci…what do they all share? A love to represent their brand in print design. From bags to belts, our favourite Monogram prints can be seen everywhere.


Looking at the most renowned monogram we all know and love; Louis Vuitton’s interlocking LV and floral design. The monogram pattern’s first introduction in 1896 designed by Louis Vuitton’s son, George Vuitton in honour of the passing of his father, was adorned on luggage, jet setting this brand as a ‘must have’ for fashion seekers. To this day, the luggage of Louis Vuitton remains a symbol of the classic sophistication in French design.


Possibly one of the most iconic and memorable Monogram statement pieces was the limited edition metallic 2006 Alma bag sported by likes of Kim Kardashian and Paris Hilton. Part of the Miroir line, these bags sold out within minutes of release, leaving a waiting list in the thousands for unlucky fashion hunters.


Not only do we idealise how iconic the Monogram design is, but the success of the pattern has been celebrated by Vuitton themselves. In 2014, a collective of six up and coming iconoclasts including the likes of Karl Lagerfeld, Christian Louboutin and Rei Kawakubo were approached to design and create an item using the Monogram canvas. The innovative minds of these iconoclasts resulted in a production of new bags with holes and twisted frames. Uniquely, Karl Lagerfeld  decided to produce a collection inspired by the sport of boxing. A monogrammed punching bag and boxing gloves were paired with a punching baby handbag.

Since the start of Nicolas Ghesquière’s rein in 2013 as Creative Director for the brand, the Monogram print has only sored in popularity. A peak hitting in 2017 when Kim Jones, the menswear designer of the time for Louis Vuitton, debuted their collaboration with hypebeast power brand, Supreme. Within this collection, we were presented with the LV Monogram in white, adorned over the instantly recognisable Supreme red on hoodies, skateboards, backpacks and belts to celebrate the skater boy influence of the Supreme label.


In 2020, Louis Vuitton continues with their Monogram rein. A Ready-to-Wear collection as part of a Cruise collection entitled Game On, plays on the theme of the four suits of a deck of cards with a new monogram motif.


The LV Monogram is an emblem of luxury, craftmanship and art. An unfading status symbol that continues to be reimagined and relived.

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