The Evolution of Pink

"Pretty and powerful."

Words: Monica Puttock @m.puttock

Images: Monica Puttock

The colour of love, the colour of sweetness. Pink is a colour that will never go out of fashion. The epitome of femininity that only matures and develops. It is a hue in constant transition throughout the decades as society’s perception of its connotations have changed. Pink was revolutionarily revitalised in the early 1950s through the adoption of this hue by Elsa Schiaparelli. Pretty and powerful; the intentionally brash and impactful pigment, was appropriately titled ‘Shocking Pink’; a bold and strong shade of magenta which became synonymous with this designer. An iconic presentation was depicted in the 1953 film Gentlemen Prefer Blondes, solidifying Marilyn Monroe as a sex symbol with her Shocking Pink strapless gown with complimentary satin gloves.

In 2015, Pantone named ‘Rose Quartz’ as their colour of the year, and in 2017 a muted pink titled ‘Pale Dogwood’ took centre stage for spring, catalysing the resurgence of pink in the 21 st century. Introducing Millennial Pink; a light shade of pink with a salmon tone. The ‘IT’ hue was noticed by many fashion designers, seen in the collections of Victoria Beckham and Anna Sui.

Spring Summer 2017 introduced the Fenty X Puma campaign evoking six monochromatic looks in an exuberant depiction of millennial pink. Looks sported a combination of satin one pieces and lace up corsets. A mix and match approach to fabrics explored feminine flowy sheers and lace skirts boldly paired with sporty polos and hints of mesh for a fresh interpretation of streetwear. Accessorised with pearl accents add a touch of on trend glamour, showing more is more.

As we look to the upcoming Spring Summer of 2021, designer’s catwalk collections of the season were filled with injections of more pink in a bolder hue. Chanel presented us with bright pleated jeans and the classic Chanel suit jacket, reimagined in hot pink denim, completed with the ever expected Camelia broach.

The end of 2020, signified another bounce back for the colour. Jacquemus released a capsule Christmas collection of clothing, shoes and accessories adorned solely in shades of bubble gum pink and fuchsia. An unapologetic push against the tradition seasonal colour palette of the holiday, striking Simon Porte Jacquemus as one to watch in the new season.


What will the next ‘IT’ shade of pink be…?