Palm is a minimal aesthetic magazine that is separated into three main sectors, fashion, art and architecture, to show minimalism as a whole. This first issue includes collaborations with the finest minimalist designers as they present their contemporary designs, alongside exclusive interviews. The name 'Palm' is the idea that the magazine can be held in the palm of the reader's hands, as well as the magazine's theme to be monochromatic with hints of green palm leaves throughout. Palm magazine celebrates the relationship between print and minimal imagery. It is a platform for other creatives that appreciate minimalism to come together. Whether Palm readers are creative, or simply minimalist enthusiasts, Palm will show passion for aesthetics, beautiful fonts, typography, and photography aiming to please the target audience of 18-24 year olds. Alongside the print version is a simplistic website, featuring information about Palm, contact details and an opportunity for individuals to purchase Palm online. Once Palm is purchased online, the magazine will be packaged in a sleek white, glossy box, wrapped in marble paper. The idea is for Palm readers to feel luxury and exclusivity whilst reading. Social media pages have been created for exclusive photography, behind the scenes insights, and updates for Palm readers. Palm covers all necessary areas, whilst keeping a minimal aesthetic.
STYLIST + CREATIVE DIRECTOR + PHOTOGRAPHY : JESS GREENFIELD