A WOMAN LIKE YOU /
A Women Like You is a book based on raising awareness about Domestic Violence.
The focus of this project is to create an advertising campaign for Domestic Violence as the aim is to reach out to abused women victims and help them gain life-saving support by providing contact information. The campaign entails a book “A Woman Like You” with series of images and texts based on a true story- identifying details have been changed to protect the privacy of individuals. It is a true-based story and the victim is of Nepali ethnic background living in the UK.
The high-quality printed book will later be advertised publicly in Women’s Aid not for sale but it is free for customers in the store to read and get the knowledge of helping victims to access life-saving support. At the end of the book, readers can access information in case of emergency so victims can receive help efficiently. It is not just another “add-on” to changing attitude but the only way to end domestic violence. By spreading this message through education and raising awareness, the ultimate goal is to reduce and eliminate this form of abuse that remains hidden in society.
(A WOMAN LIKE YOU)
CREATIVE DIRECTOR / PHOTOGRAPHY / EDITING : KARISHMA RAI
MODEL : ANU LIMBU