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BEAUTY NOTED / 
LAYNA DUGGAN 

Beauty Noted is a bi-annual, design conscious magazine, with a focus on modern beauty. As someone who appreciates both beauty and design, Layna noticed a lack of intelligently written, aesthetically pleasing magazines on the market that were beauty specific and wanted to create something which catered for an audience of others like herself, who are passionate and knowledgeable about beauty, so therefore would prefer to read about topics in further depth. 

Layna has taken a very minimal approach to the design of Beauty Noted, stripping back the excess, resulting in a clean simplistic aesthetic, beautiful imagery and informative articles. She chose an online platform; Issuu to host Beauty Noted, as creating the magazine digitally makes the content available to a broader range of readers. The core audience of Beauty Noted is the creative, professional woman aged between 25-30 who is passionate about luxury cosmetics and skincare and has an interest in art and design.

Layna’s main inspirations for the aesthetic of Beauty Noted are niche magazines such as: The Gentlewomen, Kinfolk, Cereal and Jungle.


Her Personal Outlook is that skin care and cosmetics should mesh with the skin and enhance natural beauty. Layna wanted the makeup in her editorial images to reflect this by remaining wearable, while still carrying an editorial feel.

CREDITS; CREATIVE DIRECTOR / MAKEUP + HAIR : LAYNA DUGGAN

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