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SHAMELESS / 
LUCY ALLEN BAINES

The aim of Shameless is to explore gender stereotypes and react against 21st Century categorisations by questioning what is male and what is female? 

Shameless examines the double standard of sexual approval, whilst stepping away from the norm creating a state of harmony between the two sexes. “We initially saw adolescent sexual cultures as two separate worlds of masculinity and femininity, brought into collision in sexual encounters” (Holland J, 1998) Female hair removal has become part of our everyday lives and has become a maintenance norm within the beauty industry with the aim to achieve a sexually desirable body. Shameless strives to expand what is accepted and considered beautiful by creating a Wearable Hair collection designed to celebrate hairiness. The goal is to provoke the public to think and talk about suppressive norms, gender issues and the narrow idea about ideal beauty. Lesnik Oberstein states “Body hair, on the other hand, is described as ‘unfeminine’, ‘excess hair’, ‘superfluous hair’ or ‘unwanted hair’.

Taking inspiration from Ana Mendieta who challenges these ideals has created controversial images representing the female body in an unseen way. The exhibition Gender Studies by Bettina Rheims persists the questioning of gender representation, presenting a collection of transgender and androgynous models. Drawing influences from photographer Sarah Lucas whose work employs visual puns and humour with the use of provocative, disturbing poses in unusual locations. The coffee table book Shameless is a series of images designed to shock and create an impact upon the viewer with the aim to highlight sexuality is not apparent.

CREDITS
CONCEPT /  DESIGNER /  MAKE-UP AND HAIR : LUCY ALLEN-BAINES 
MODEL: ISABELLE HAVEN 
PHOTOGRAPHER: DEEDEE MOEMEKE

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