WHO IN THE WORLD AM I? / LUCY BOWLER
'Who in the World am I?' is a project that looks at the pressures young girls face growing up in the 21st Century. The scenes are loosely based on the Lewis Carroll novel, Alice's Adventures in Wonderland due to it being recognisable to both children and adults. The story has a similar motif to Bowler’s creation, which shows a girl’s journey as she faces the confusing realities of adulthood. It shows the trial and error system of life, she faces these problems and must decide what path to take even when she is not particularly ready.
Alice's Adventures in Wonderland is a novel that has been adapted throughout the years to keep the magic of the story alive. It is a story that never gets old and that is recognisable to the young and the old. More importantly, it is a story that has played a big part in Bowler’s life and she has always drawn inspiration from the narrative. Creative’s have always taken the original story and transform them to complement their own artistic preferences. With this in mind, it was important that Bowler’s creation had to be new and innovative. As much as the artist wanted the images to still have a fairy-tale vibe, she also wanted them to have a more realistic meaning behind the madness. To do this Bowler wanted to link the story and the characters to a more familiar narrative, something that is both personal and recognisable to a wider audience. This story being the one of growing up in the 21st Century, which is something Lucy always felt, is difficult for girls currently. Bowler feels that the modern pressures of society and the emotional effect these pressures have on a girl throughout her teenage years are something that should be more considered.
MAKE-UP: LUCY BOWLER
PHOTOGRAPHY: MAARIT HIRVELAAN
MODELS: LEELA / YASMIN CARR-BOND / ANTONINA TOSSA / CECILIA DI PAOLO / LAUREN DEBEUKELAERE / LLOYDD HAMWIJK / BEN S KRISTENSEN HOVLANDSDAL / HORATIU BABAU
DESIGNER: BETHAN GURNEY
SHOE DESIGNER: IRON FIST
JEWELLERY DESIGNER: JULIE IMPENS
STYLISTS: GRACE PARRIS / HATTIE MCGOVERN / SPELA FABJAN
HAIR: BRYONY CAMPBELL / KATHERINE EVANS
HAIR AND MAKE-UP ASSISTANT: KATHERINE EVANS