education platform /
Nicola Comer Beauty and Make Up is an innovative educational platform for beauty and make up advice. The platform collates both a website and an instructive YouTube channel. From analysing and critically understanding this growing area of the beauty industry, the online platform is targeted at a generational audience, as this is something that does not exist online currently within the beauty and make up sector. The purpose of the online platform is to not only inform people of the importance of health and safety aspects amongst beauty practices on YouTube that currently exists imprecisely online but also to re-brand the beauty and make up business that engages variable ages and sexes.
The online platform follows a clean and minimalistic style and features an extensive portfolio incorporating beauty treatments and make up to showcase Nicola’s standard of work. It features testimonials that demonstrate evidence of Nicola’s qualifications and expertise.
The ‘About’ page gives an insight into Nicola’s career so far. The ‘How to videos’ physically provides aid to those seeking advice on how to perform correct beauty procedures at home using a quick and easy step- by-step format. Then finally a ‘Contact page’ in which people can directly contact Nicola with any queries they may have, as well as useful links to the social media accounts connected to the brand for further information and guidance.
The platform achieves a sensory outcome to engage the target market; a launch for the online platform took place at a PR event in which target-marketed guests were invited to view the online platform before it went live on social media. Which included a live exhibition of examples of ‘how to video’s’, which included a ‘hand massage’ and ‘how to relief stress at work’ demonstrations. The PR event was filmed and is available to be viewed on the online platform’s landing page.
CREDITS: (TOP LEFT) MODEL: RADOSTINA PANCHEVA / PHOTOGRAPHY: LOTTIE WILSON/CONCEPT DIRECTION, POST- PRODUCTION, MAKE UP AND HAIR: NICOLA COMER
(BOTTOM LEFT) MODEL: PHOEBE LEUNG / PHOTOGRAPHER: GEORGE MOORE / POST-PRODUCTION: RYAN BOOTH/ CONCEPT DIRECTION, STYLING, MAKE UP, HAIR AND NAILS: NICOLA COMER
(RIGHT) MODEL AND POST-PRODUCTION: DAISY HEARN / STYLING AND PHOTOGRAPHY: GRACE DONNELLY / CONCEPT DIRECTION, HAIR AND MAKE UP: NICOLA COMER.