RADIM MALINIC @BRAND__NU
Radim Malinic is the ambassador of Brand NU. He works as a creative director, graphic designer and illustrator.
Malinic came to Southampton Solent University to give a talk on how to turn ambition into reality. With a degree in economics, he changed his career path by getting into the creative industry as a graphic designer.
When he was asked about his inspiration he simply said:
“The Guardian Newspaper, the way it’s laid out and the typography used, sparked a creativity I didn’t know was there.”
Brand NU was created to direct his own dream, instead of following in the footsteps of others. His mothers cooking has been an inspiration to his work as he said, “I saw the colours and the layout of the food and I’d be inspired to create something from that image.”
When he was editing artist’s album covers, a disorder he did a lot of research into was Synaesthesia, which is a condition where the person can see music in colour.
Is there a specific part of your job that you prefer over others?
“No, not anymore, I used to love illustration the most. Some people enjoy illustrating all day, every day, but for me, it became limiting to one aspect of work I always thought as an illustrator; you would work for just design clients or magazines and just thought there was never longevity in this (being an illustrator) whereas, as a designer you can run a creative agency and do anything, it is more open. It is about having that cognitive shift and just getting people to listen to what you have to offer and to get them to like the stuff you like, you can actually do illustration and type at the same time or you can do all sorts of other things, which makes it even broader but illustration was the one that started [it all].”
Have you faced any problems in your career and how did you overcome them?
“One a day at least, yeah! Chasing people for money. Because If you do it on your own if you are not just the only employee [involved], your accountant, your PR manager, your social media whatever – content producer, publicist and HR management. So, the design is sometimes a very little part of it. It is all about going into Photoshop and doing things - so just straight into creative stuff, pretending nothing else exists. The longer you do it - it is not just designing it is doing taxes and all the other things that come with running a business, it is a lot of juggling. So, I try to make it exciting by making it really efficient, that is what the whole talk today was about because it makes you excited that you can actually deliver against the odds. Because for the first many years, it was just trying to do work and few ideas here and there, which made it quite fruitless. Now I just - let’s say I do work for five hours on a project over five weeks, but just because it is done in all little bits. It would take me five hours before to create something and it just won’t be right. Now I spend five hours over a five-week period on a project and it would be 100% right because I put those pre-design steps in place and they helped me to deliver things properly.”
And to close, what advice would you give students who are looking for a career in creative
“How you speak to others has a great impact on how you can influence them.
75% of designing a product is through discussion.
If something is out of your comfort zone, continue doing it, as it’ll only get easier, and as they say 'time and fear are
WRITTEN BY ELIZABETH BRAY AND OLUWATOBI ADEBOGUN
EDITED BY ELLIE GRIMSEY, TAYLOR MCALLISTER & EVELINA MOCKUNAITE