Southampton based YouTuber, Instagram (45.5k) star and associate lecturer Ryan Payne is also a BA Hons Fashion Styling with Makeup and Hair Design graduate followed by a MA Creative Direction for fashion and beauty.

Where are you currently working/ What projects are you working on at the moment?


Gosh, where do I start. I work at MAC, along with being an associate lecture at Southampton Solent University. I also focus on my own social media account working with other brands as I have a t-shirt line. My most recent shooting experience was with a hair accessories brand who has shot with Little Mix in the past.


What do you look to for inspiration for your work?

I look at nature and surroundings a lot. I also look at other medias for example looking at artists, graphic designers and sometimes can get inspiration from just seeing a colour palette. Instagram and Pinterest are my go to inspirational holders.  


What was the journey like from graduation to where you are now in your career?

4. I would say it was a whirlwind. Whilst studying I was always doing things either stuff for London Fashion Week or working on my own social media presence online. The last part of my MA I just launched a t-shirt line whilst completing my MA project, which was hectic, but I crave the busy lifestyle. 


Has your career lead to where you hoped it would?

I would say yes however, opportunities arise and things are never black and white. My dream job is always evolving and I want to do so much with my life. I think that’s the same as many creative people.

How would you describe your style of work?

I would say my style of work is – flamboyant (taking inspiration from club kids and drag queens), and artistic with a fantasy element twist.

Is there a message you carry through your work that you want people to receive?

Art is subjective. No one has the right to say something is beautiful and sometimes just being creative with a paintbrush can surprise you with the outcome.  

Did you have any setbacks or challenges in your career and how did you overcome these?

I get them all the time! I get people misunderstanding what I do, not always agreeing with what I do, being ‘makeup’ or ‘art’ but at the same time the love and support I receive is enough.


Where do you see the future of the industry you work in leading?

I see it becoming more fluid and the boundaries of what is ‘beautiful’ evolving.


Do you have any advice for aspiring students?

Work, work and work. Do as much as you can and work with as many different people as you can. Don’t just network but make friends so you can always rely on them for support in the future.






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